Ancient Devotion, New Disciples: How Gen Z Americans Are Falling in Love with India's Sacred Music Traditions
Across American college campuses and streaming playlists, a quiet but powerful shift is underway. Young Americans are turning to India's centuries-old devotional music traditions—qawwali, dhrupad, and folk bhajans—not merely as spiritual curiosity, but as a genuine cultural countermovement. This is the story of how ancient sound is finding its most unexpected audience yet.